The people behind it

Entrepreneur, marketing strategist and business leader. Founder & CEO of Sedra Media, Sedra Studio, Sedra School, Sedra Sports and Sarh Solutions — helping brands and individuals build impact and sustainable growth. Above all, a proud father who believes success begins with values, discipline and consistency.

Arabic Voice Over Artist with 10+ years of experience. Trusted by brands, agencies and production houses to deliver professional voice-over across commercials, documentaries, corporate narration, promos, trailers and IVR.

I'm a Google Ads Specialist with 4+ years of hands-on experience, helping businesses turn ad spend into measurable growth — not just clicks and impressions.

Over the years, I've managed $6M+ in Google Ads spend across multiple industries and markets, including Egypt, the Gulf, MENA, Europe, and the United States — working with both Lead Generation and E-commerce businesses.

Throughout this journey, I learned that what separates accounts that scale from accounts that stall isn't the campaigns themselves — it's the foundations underneath them: clean and reliable conversion tracking, smart account structures aligned with real business goals, and high-quality data that feeds Google's Smart Bidding with the right signals.

In this course, I'm not just going to show you how to run campaigns — I'm going to teach you how to build them the way real accounts are built: structured, tracked, and driven by data you can actually trust.

I am a multidisciplinary creative professional with a strong background in advertising, design, education, and entrepreneurship. My passion lies in combining art, innovation, and strategy to inspire creative thinking, empower startups, and promote design-led growth.

As a Teacher Assistant at the Faculty of Applied Arts, I help shape the next generation of designers through academic instruction and practical workshops.

In addition, as the Founder and Director of 404 Gallery, I manage a specialized woodwork and creative production brand that integrates design, marketing, and craftsmanship — serving as both a business model and a creative learning hub.

Beyond academia, I also work as a freelance trainer for entrepreneurs, delivering workshops and talks on branding, digital marketing, and creative business development in collaboration with leading institutions such as Abu Dhabi Bank, Rahet Bally, iMake This, and The Marketing Agency.

I value teamwork, innovation, and precision — and I take pride in turning ideas into meaningful visual and strategic outcomes that connect creativity with real-world impact.

Academic Graphic Design instructor at Sedra School.